As a marketer, I understand the importance of market research. It’s important to find out what your ideal clients need and want.

But there’s something that I see many entrepreneurs do wrong after doing their market research.

They don’t listen.

I too have done this before. I ask all the right questions, the customers tell me what they want, and then I proceed to not give it to them. And many entrepreneurs have done the same thing.

Why would someone who want their business to succeed let that happen?

It’s because they start to think that they can give their customers more or better than what they asked for.

And then they wonder why their clients are unhappy with their services or products. “Why can’t I get more clients?” they wonder.

I came across this video by a sketch comedy group called Studio C. I think it beautifully (and yes, comically) shows exactly what happens when there is a break in communication between what the client wants and what you end up giving them.

After watching the video, in the comments below, tell us how you makes sure to give your customers what they ask for.

2 Comments on Why Your Clients Are Unhappy With Your Services

  1. Fonda Oliphant
    January 25, 2017 at 8:53 AM (5 months ago)

    Sometimes what my clients ask for is unrealistic so I do my best to educate them about the realities of the real estate market and what they can expect to receive in the sale or purchase of their home. Usually they understand right away. Other times it takes a little longer. For instance, I was working with a buyer client that wanted a newer home but was not qualified for the required amount to purchase what he wanted. Even after several conversations about it he kept requesting to see homes that were out of his price range. I finally realized that it was his wife that was asking him to ask me to show the properties. Once I got the wife in the communication loop they became much more realistic about the type of home they could purchase now. Ultimately they decided to pay off more debt, save more money, and wait for a raise in their income before they buy a home so that they can qualifywhat is important to them.

    Reply
    • Laureen
      February 16, 2017 at 4:37 PM (4 months ago)

      That’s a good point, Fonda. It’s not only good to listen to your clients but to also pay attention and paraphrase back to them what they want. Then there should not be anymore misunderstandings or confusion. Thanks for commenting!

      Reply

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