Let’s face it, as entrepreneurs, we are busy. And we are very result driven. That means we do not have time to waste on random things or on things that will not help our end result.
Time is the most precious commodity we have. Once lost, we can never get it back.
And as a wife, mom, sister, friend, and spiritual being, I have a list of priorities to do daily, weekly, monthly, and yearly.
Unfortunately, it is easy to get sucked into time wasters. Sometimes we don’t even know that we are wasting time until we look at the clock and see that we have not accomplished what we hoped.
Although social media marketing cannot be ignored, it can be a BIG time waster.
I wanted to share with you 3 things that have helped me avoid wasting my time so that every time I get off a social media platform (Facebook is by far my favorite for business), I feel happy that I accomplished exactly what I set out to do.
#1 Editorial Calendar
An editorial calendar is pretty much a process or system that helps you publish your posts, uploads, tweets, etc… You organize and categorize your content. You figure what you’re going to write/post about, how you’re going to do it, where you are going to publish it, and when you’re going to do that.
And it does not even have to take much time to do this. You can sit down for an hour (some might need a little more or a little less) and come up with 6 MONTHS worth of content.
You can set up up a google alert that will help you come up with content ideas you can stockpile.
I have my google alerts (you can do more than one) set up to e-mail me articles once a week, but you can set it up to send it to you daily if you like. I find this resource invaluable.
Once you have your content, then automate. Something that has significantly impacted the growth of my business and my sanity is being able to automate my posts, pins, and tweets.
As a business in today’s age, it is vital that have a social media presence. But between life, family, and other things you might have going on, tweets and posts are not always sent out regularly as they should be.
I had a baby a few months ago, and because I used an automation tool, I was still able to keep a presence online (especially considering I took A LOT of time to let my children adjust to our new routine and growth in our family).
#3 Social Media Strategy
I don’t know about you but for me, the biggest wastes of time usually occur when I approach things without a plan.
Having a social media strategy helps me focus each time I get online. Not only does a strategy allow me to act with intention, but it also forces me to steer clear of time-wasting activities.
I recommend that part of your plan be which social media platforms you are going to focus on for your business. It should not be more than two. Otherwise, your attention is spread thin.
The exception is if you have a team of people working for you. Then you can do as many social platforms as you like.
When developing your strategy, these are some questions you should be asking and answering.
How does this social platform work in harmony with your vision, goals, or offline efforts?
What would your business look like if you were successful on this platform?
Is this where your ideal customer is hanging out?
Which groups will you be spending time in and will the group vibe empower you or leave you feeling drained?
What are your ideal customers talking about and how can you become a useful resource for them?
Being successful on social media does not mean you have to spend all your waking moments on those platforms. You just have to approach them with intention.
Be intentional with YOUR social media time by reserving your spot in my Facebook marketing mini course, Gaining Traction and Winning Clients!