Today’s post review is a little different than last week’s because I am attending a blogging conference this weekend (Build Your Blog Conference). Today is Day One of the two day conference. I am currently there and it has been extremely helpful. I want to review some of the things I have learned from this conference.

There was an heartwarming welcome by Chris Jones, founder of Mitchell’s Journey and MyCore. His journey with his son, Mitchell, started the conference on a heartfelt message of hope despite tragic events. Mitchell had muscular dystrophy and died as a result of that disease. Chris’s message, on his and his families’ passionate drive to help Mitchell live a fulfilled life in a very short time, was compelling, to say the least. He said that when you blog (but you can apply this to anything), do it from the heart. Be authentic, have substance, give meaning. I loved this. If you really want to enjoy what you do, then make sure the things you do are things you actually enjoy. Don’t do something for the sake of doing it. Do it because it means something to you. Do it from the heart. If you need help figuring out what exactly your goals are, check out MyCore, a company Chris started because of Mitchell.

Matt Cherry, CEO of iBlog Magazine did a workshop called,”30 Easy Changes to Get Great Growth.”  I’m not going to list all 30 but I will put a few key things he mentioned. This can be applied to any business with a blog (which should be every single one since blogging is a great marketing tool for all businesses).

  • Ask your readers: Instead of wondering what your readers want and how often, just ask them. Engaging people is a huge part of business. Don’t guess, just ask. You might be surprised what they say.
  • Do you use Calls of Action?
    • Do you want them to buy product, click, share, download, subscribe, etc..? If so, what do you have on your website to urge them to do just that?
  • Use media in your blog
    • There are 60% more clicks when there is media involved in a search (when they search a certain topic in Google, the search they will most likely click on is one with a pic, video, or audio.

There was a Podcasting How-To by April Perry from Power of Moms, which was phenomenal. Here are a few advantages she listed to having a podcast.

  • It helps you gain credibility and authority in your niche.
    • Any book you read, you can contact publisher and author and ask them to contribute.
  • It creates an intimate connection with your listeners.
  • It enables you to reach a worldwide audience.
  • It provides free, targeted, on-demand content to those who need it.
  • It helps you build solid relationships with other leaders in your industry.
  • It enables you to discover new ideas.

Well, friends, that’s it for now. There was so much more that I learned and if you want to know more, please contact me. I love to share what I’ve learned.

I will also give you a review of Day 2 of Build Your Blog Conference (BYBC) tomorrow.

In the comments below, share one thing you have learned from a business conference. I would love to hear it!



2 Comments on Post Review #2

  1. April Perry
    February 22, 2015 at 12:17 AM (4 years ago)

    loved meeting you, Lauren!!!

    You are a fantastic lady. Wishing you the best!

    • Laureen
      February 22, 2015 at 3:23 AM (4 years ago)

      Loved meeting you as well, April! And I loved how passionate you are about what you do.


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